A/B Testing Like a Pro: Master the Art of Statistical Test Selection | by Thauri Dattadeen

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Real-world data can be tricky! Guide to choosing and applying the Right Statistical Test (using Python)

Towards Data Science

15 min read

Dec 29, 2023

A/B tests are powerful tools, but choosing the wrong statistical test can lead to misleading results. This guide will help you pick the perfect test for your data, to guarantee reliable analysis and make confident recommendations.

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